Growth Drops
Tactical cold email and outbound insights. Each article is based on a YouTube video — practical, specific, and straight from the trenches.
AI Turned Cold Email Into a Testing Machine (Here's How We Use It)
How Claude Code enables programmatic cold email testing like Facebook ads -- campaign strategy, scoring, copywriting, and orchestration at scale.
Stop Watching AI Tutorials. Build These 5 GTM Systems Instead
Five practical Claude Code projects for GTM leaders -- from ICP analysis to recursive data testing. No coding experience needed, just real projects that deliver value.
Inside Our Claude Code Google Maps Lead System (Owner + Email Finder)
How we find business owners and emails from Google Maps at scale using Vast.ai GPU rentals for under $1/hr, Claude Code, and an email waterfall with Prospeo and SmartLead.
The Real Way AI Will Change Cold Email in 2026
AI personalization is A-tier, not S-tier. The real game changer is AI-generated lead magnets: knowledge reports, micro apps, and agentic service trials that make cold emails impossible to ignore.
Beginner Claude Code Scraping Tutorial
How to build a LinkedIn engagement scraper with Claude Code or Cursor using a RapidAPI endpoint -- targeting people who engage with competitor content.
Building Cold Outreach Lead Lists in 2026 with AI
How to build rock-solid TAM lists using AI filtering and the batch API to get 80% coverage where every prospect is a real fit.
Exploring Prospeo V2 Database
A hands-on look at Prospeo's new contact and company database -- LinkedIn-matched filters, blazing speed, and an API-first design built for outbound teams.
Save on OpenAI Costs with Cached Inputs
How to cut your OpenAI spend by up to 90% using cached inputs -- the two rules you need to follow and proof it works inside Clay.
How I Use Cursor as a Non-Technical Founder
A non-technical founder's complete workflow for Cursor: from voice memo prompting to plan mode, testing strategy, and hosting. Built for services teams, not SaaS engineers.
Cold Email First Principles Thinking
The three pillars every cold email campaign must get right: inbox deliverability, list building, and campaign strategy. Tactical breakdown from sending 3M+ emails per month.
Scrape LinkedIn Post Likes Comments for Outbound Campaigns
Build hyper-targeted outbound lists by scraping LinkedIn post engagers using RapidAPI, Cursor, and Clay. Here's the exact playbook we use at our agency.
I Sent 10,000,000 Cold Emails, Here's What Works in 2025
Lessons from sending 30M+ cold emails over 4 years: inbox management, golden ICP frameworks in Clay, copywriting that books meetings, and real campaign examples from Clay and Instantly.
How to Increase Meetings Booked Per Positive Response
A step-by-step framework for converting positive cold email replies into booked meetings using status alignment, case studies, and free value.
First 2 Weeks of Using Cursor for GTM Learnings
Practical tips from two weeks of using Cursor as a non-technical marketer: screenshots for debugging, plan mode over MCPs, testing, CSV backups, and more.
Cursor GTM Use Cases
Three buckets for using Cursor in go-to-market: launching campaigns faster, cleaning and enriching lists, and rapid analytics.
Cursor Scraping Google Maps
How to use Cursor to scrape Google Maps for local business leads using Rapid API or Serper.dev, with zip code targeting and review data.
Cursor to Research Companies for Outbound Campaigns
How we used Cursor and Python to scrape and classify 109,000 company websites for $20 using open-source AI models via OpenRouter.
Lessons on Using Clay.com From Their Largest User
Tips for building Clay tables faster, managing credit spend, and prompting AI from the team that ran 37 million rows in a single week.
Outbound Email Deliverability Update for End of 2025
How we manage 200,000 inboxes and send 6M emails/month. The exact metrics, insurance inbox strategy, and domain rotation system we use to keep reply rates above 1%.
Setting Up Apify for Instagram Scraping in Clay
Step-by-step walkthrough of connecting Apify's Instagram Profile Scraper to Clay, extracting usernames from URLs, and pulling follower counts and post data.
11 Tips for AI Prompting in Clay
Practical rules for AI prompting in Clay and cold email workflows: snippets over full emails, one job per prompt, examples, and more.
My GPT 5-nano vs. 4o-mini Analysis for Cold Email
Head-to-head cost and quality comparison of GPT-5 nano versus GPT-4o mini across case study extraction, company news, AI writing, and CEO lookup tasks in Clay.
When to Use Claygent vs. Regular AI for Outbound Campaigns
The exact rules for when to use Claygent for live research vs. regular AI for data transformation in your Clay outbound workflows.
Building Lists of Companies Showing Any Sign of Growth
Six ways to use Clay to find companies showing growth signals -- open jobs, headcount growth, department hiring, new hires, funding, and new locations.
Lead Magnets: Common Mistakes, Tips, and Thoughts
Three frameworks for creating lead magnets, three mistakes to avoid, and the story of how we iterated to find a front-end offer that actually converts.